How to Build a Profitable Funnel with Digital Products

The simple system to increase your average order value using bumps, upsells, downsells, and more.

🧠 Why Funnels Matter (Even for Simple Digital Products)

If you’re selling just one product with a single price… you’re leaving money on the table.

A funnel allows you to:

• Sell more to the same customer

• Increase your revenue without needing more traffic

• Deliver a more complete experience

And the best part? You can set it up in less than a day using simple tools and a ready-to-sell digital product.

Let’s break this down step by step:

🔧 Step 1 – Choose Your Main Offer (Core Product)

This is your entry point. It’s usually:

• A low-to-mid ticket offer ($17–$47)

• A PDF, video course, toolkit or digital bundle

✅ Tip: Choose a product that solves one specific problem fast.
Example: “30 Ready-to-Use Canva Templates for Instagram Coaches.”

💡 Step 2 – Add an Order Bump (Impulse Add-On)

Think of this as a digital “snack” at checkout — cheap, easy, and relevant.

Use it to offer:

• A matching bonus guide

• Editable templates

• A swipe file

• A checklist or quick-start tool

💰 Price: $7 to $17
📍 Where: On the checkout page, right before the customer clicks “Pay”

✅ Example:
Main offer: “Digital Planner Templates”
Order bump: “Printable Sticker Pack + Fonts Kit – Just $9 extra”
🟩 Checkbox: “Yes! Add this to my order”

🚀 Step 3 – Add an Upsell (Premium Upgrade)

After the customer pays, redirect them to a thank-you page with a special one-time offer.

Use this to offer:

• An advanced version of the product

• A video walkthrough

• A done-for-you package

• Exclusive access or bundles

💰 Price: $27 to $97
📍 Where: After the payment, before delivery

✅ Example:

“Thanks for your purchase! Want the PRO version with 20 extra templates and 2 video trainings for just $39?”

🟩 Button Text: “Yes, I want the PRO version!”
⬇️ Below the button, in small font:

“No thanks, I’ll stick with the basic version” (this link sends the user to the downsell offer)

 

💸 Step 4 – Optional: Add a Downsell

If the customer clicks “No thanks”, redirect them to a downsized, lower-cost offer.

Purpose: recover a portion of the sale.

✅ Example Downsell Page Copy:

“Wait! Before you go… would you prefer a lite version with just the 20 extra templates (without the video training) for only $19?”

🟩 Button Text: “Yes, I’ll take the lite version”
⬇️ Small font:

“No thanks, I’ll skip this too” (link goes to final delivery page)

 

🔄 Step 5 – Optional: Cross-Sell After Delivery

Once the customer gets access, use:

• The delivery page

• A confirmation email

• A post-purchase autoresponder

To offer a complementary product:

• Related niche

• Same format

• Higher price anchor

✅ Example:
“You liked our social media planner? Here’s our full content system for the next 90 days. Get it now for just $29.”

⚙️ Recommended Funnel Tools (No-Code)

Choose a tool that allows:

• Order bump on checkout

• Post-purchase upsell/downsell

• Basic custom pages

Suggested tools:

• ThriveCart

• SamCart

• Payhip

• Podia

• Gumroad

📋 1-Hour Funnel Execution Checklist

Use this to go from idea to working funnel in less than a day:

• Choose your main product

• Create a small, high-value order bump

• Write a simple upsell headline + page

• Set up a downsell for rejection path

• Design the funnel using your platform

• Add button text, links, and visual hierarchy

• Test every step

• Launch

🎯 Final Reminder

Start simple:

• One product

• One bump

• One upsell

Even this basic setup can double your revenue per customer — without needing extra traffic or more work.