How to Price Your Digital Product Like a Pro

Smart pricing techniques that position your offer for maximum profit.

🧠 Why Pricing Is a Positioning Tool (Not Just a Number)

Most beginners guess a price.
Some copy the competition.
Others underprice out of fear.

But here’s the truth:

The price you choose tells the customer how valuable your product is — before they even click.

So let’s define a pricing strategy that makes you look confident, professional, and worth every dollar.

💸 Step 1 – Choose Your Pricing Style

There are 3 simple structures that work great for digital products:

✅ Option 1: Flat Price (One-Time Payment)

• Most common

• Easy to sell

• Works best for small-to-medium offers

🟢 Suggested range: $17 to $47
🟢 Perfect for: planners, video packs, template bundles

✅ Option 2: Tiered Pricing

• Offer 2 or 3 versions of the product

• Helps anchor value

• Encourages the middle or premium option

🟢 Example:

🟢 CTA buttons:

• “Choose Basic”

• “Upgrade to Pro”

• “Get VIP Access”

✅ Option 3: Entry + Upsell

• Start with a low price (tripwire)

• Use a 1-click upsell to increase AOV

🟢 Example:

• Main product: $9

• Upsell: $29 “Pro Edition + Bonuses”

• Downsell: $17 “Lite Upgrade”

💡 Tip: Use a simple upsell page with:

🟩 Button: “Yes, Upgrade My Order”
⬇️ Small text: “No thanks, I’ll skip this offer” → link to delivery or downsell

📊 Step 2 – Anchor the Perceived Value

If you don’t show value first, even $17 can feel expensive.

Use this formula:

Real value > Price you charge > Action button

🟢 Example on page:

“Normally $89 – today only $27
Includes: full planner, video tutorials, bonuses”
🟩 CTA: “Get Instant Access Now”

📌 You can also:

• Show crossed-out retail prices

• List each item’s value (e.g., “Templates: $39, Checklist: $15, Video: $35”)

• Use testimonials that justify the price

⏳ Step 3 – Use Bonuses or Time Pressure (Not Discounts Alone)

A weak strategy: “Get 40% off”
A better one: “Buy now and get this bonus (today only)”

🟢 Stronger pricing motivators:

• Bonus for first 10 buyers

• Limited-time add-on

• Urgency: “Offer expires tonight at midnight”

• Scarcity: “Only 50 spots available”

✅ Example final CTA section:

“When you order today, you’ll also get:
🎁 Bonus checklist + printable version
🎁 Behind-the-scenes creator walkthrough
🎁 Canva template to customize it faster”

🟩 Button: “Yes, I Want It All”
⬇️ Small text: “Instant access • One-time payment • No recurring fees”

🧪 Step 4 – Test Your Price Without Guessing

You don’t need fancy tools.

Here’s how to test:

• Launch with your ideal price

• If clicks are high and sales are low → try adding more value

• If few people click → test a lower price OR a stronger headline

• Try a 48-hour “price drop” and track conversions

📈 Tip: Use a countdown timer on the page when doing temporary offers.

🔁 Step 5 – Raise Prices As You Grow

Once you make your first sales, don’t get stuck at $17 forever.

Reasons to raise:

• You’ve added new bonuses

• You now have testimonials

• You have real proof of value

🟢 Plan suggestion:

✅ Let your audience know each time:

“This is the last week at this price.”

 

🧠 Final Tip

Don’t let fear price your product.
Let value, clarity, and positioning do that job.

If your product saves time, solves a problem, or gives peace of mind —
it’s worth far more than you’re probably charging.

Set your price with confidence.
And remember: you can always raise it later.