10 Proven Funnels That Turn Visitors Into Customers

Real examples you can model to sell your digital product in any niche.

🧩 Why Funnels Matter More Than Just “Having a Product”

Imagine this:

• You have a great product.

• You send traffic to a page.

• Some buy, most don’t.

What happens next?
If you don’t have a funnel, the answer is: nothing.

A funnel ensures that each visitor becomes:

• A lead

• A buyer

• A repeat buyer

• A promoter

Below, você verá 10 modelos de funil prontos para copiar — com exemplos de aplicação, gatilhos usados e como encaixar na venda de um produto digital.

🔁 Funnel #1 – Lead Magnet + Tripwire

Goal: Build your list and generate a low-ticket sale instantly.

How it works:

1. Offer a freebie (PDF, checklist, video)

2. After opt-in, redirect to a paid offer (tripwire)

3. Use email to follow up

Example:

• Lead magnet: “Free Planner Sample Pack”

• Tripwire: “Full Planner Bundle – $17 (today only)”

✅ Funnel Tip: On the tripwire page, use urgency:

“This one-time offer expires when the timer hits zero!”

 

🧠 Funnel #2 – Quiz Funnel

Goal: Segment your audience and show the perfect offer.

How it works:

1. Ask 3–5 multiple-choice questions

2. Show a tailored product recommendation

3. Capture email + send offer

Example:

• Quiz: “Which type of content creator are you?”

• Result page: “You’re a Visual Creator → Get our Instagram Toolkit!”

✅ Funnel Tip: Use a strong CTA:

“View Your Result & Recommended Toolkit”

Tools: Try Outgrow, Jotform, or Typeform

🎥 Funnel #3 – Free Video → Paid Offer

Goal: Build trust before pitching.

How it works:

1. Show a valuable short video (tutorial, strategy)

2. Lead into the offer at the end

3. Include a CTA below the video

Example:

• Free video: “How to Plan 30 Days of Content in 10 Minutes”

• Offer: Content Calendar Template – $29

✅ Funnel Tip: On the page:
🟩 Button: “Get the Calendar Now”
⬇️ Small text: “No thanks, I’ll create it from scratch myself…”

📧 Funnel #4 – Email Sequence Launch

Goal: Warm the lead over a few days, then sell.

How it works:

1. Lead magnet → Email series

2. 3–5 emails with story, tips, case study

3. Last emails include the offer

Example:

• Day 1: Welcome + your story

• Day 2: Show transformation with screenshots or examples

• Day 3: Open cart with offer

• Day 4–5: Scarcity + bonus reminder

✅ Funnel Tip: Email subject idea:

“Why I stopped overthinking and started selling digital products”

 

🛍️ Funnel #5 – Order Bump + Upsell

Goal: Increase AOV with add-ons and upgrades.

How it works:

1. Checkout page includes a checkbox offer (order bump)

2. After purchase, upsell page with a premium upgrade

3. Downsell if user declines

Example:

• Main product: Canva Templates Bundle – $27

• Order bump: Extra Fonts Pack – $9

• Upsell: VIP Video Walkthrough – $39

• Downsell: Just the walkthrough script – $17

✅ Funnel Tip:
On upsell page:
🟩 Button: “Yes, Upgrade My Order”
⬇️ Small text: “No thanks, I’ll skip this opportunity” → link to downsell

🎁 Funnel #6 – Bundle Funnel

Goal: Sell multiple products as a combo deal.

How it works:

1. Present a full bundle (value stacked)

2. Anchor the price (ex: “Worth $189”)

3. Sell at 70–90% off

Example:

• Digital Business Starter Kit – $49 (normally $197)
  Includes: planner, templates, tutorial, checklist, mockups

✅ Funnel Tip:
Show crossed-out individual prices next to bundle.

⏳ Funnel #7 – Flash Offer Funnel (Time-Limited Page)

Goal: Push action with a 24–48h deadline.

How it works:

1. Create a simple landing page

2. Use countdown timer (real or urgency-based)

3. Remove or redirect after deadline

Example:

“48h Only – Our Best-Selling Product for $19”
🟩 Button: “Unlock the Deal Now”
⬇️ Below: “Offer expires in 01:14:33”

✅ Funnel Tip:
Use Deadline Funnel or simple JavaScript countdown

🎓 Funnel #8 – Mini Course Funnel

Goal: Deliver value and create product desire.

How it works:

1. Offer a free mini-course (email or video)

2. Use day 3 or 4 to introduce your paid product

3. Push sales on the final days

Example:

• Day 1: Setup guide

• Day 2: Mistakes to avoid

• Day 3: Behind-the-scenes + your product

• Day 4–5: Offer with bonus or timer

✅ Funnel Tip:
Deliver via email or in a free Kajabi/Podia course format

🔄 Funnel #9 – Retargeting Funnel

Goal: Recover lost traffic with follow-up ads.

How it works:

1. Pixel your product page

2. Run retargeting ads for visitors who didn’t buy

3. Show testimonials, discounts, bonuses

Example Ad:

“Still thinking? This offer ends tonight.
Here’s $5 off just for you.”
🟩 Button: “Claim My Discount”

✅ Funnel Tip:
Use clear urgency in creative. Don’t change too much — just increase motivation.

🔍 Funnel #10 – Survey + Offer Match

Goal: Let users feel in control, then guide to the offer.

How it works:

1. Ask 1–2 questions

2. Based on the answer, recommend 1 product

3. Include social proof + instant access

Example:

Q: “What’s your biggest goal right now?”
→ Answer: “Grow my audience”
→ Offer: Reels Toolkit for Coaches – $29

✅ Funnel Tip:
Use “This was made for you if…” language to frame the offer.

📋 Quick Comparison Table

🎯 Final Tip

You don’t need all 10. Pick 1 funnel, build it well, test it, and only then move to the next.

Funnels aren’t about complexity — they’re about guiding decisions.
And the best digital product sellers? They only build once… but they sell forever.